If you think keyword research is unnecessary, then you must read this. Even though you've created the best article for your site, it won't work, if there are no relevant keywords in it. It's like driving diligently for miles but still not reaching the destination. This is because you were driving on the wrong road! What a waste of time and effort!
What Is Keyword Research?
Simply stated, it's searching for the right keywords for your site. If you desire heavy web traffic, your website must contain keywords and phrases that are commonly used by people while searching for information that's related to your niche. For example, your website deals with makeup products. No where in your website are there keywords like "skin type", "sensitive skin", "oily/normal/dry skin", "acne", "skin care", and others. You're losing a large chunk of audience because most of the people choose makeup according to their skin type; many of them have acne; and they are interested in a product that cares for their skin as well.
So, in this website, merely using the name of makeup products like mascara, foundation, and likewise won't do. You need to think out of the box and use keywords related to skin care too. Traders tend to think within the boundaries of their trade. This is a mistake. Think beyond the expected. You'll find hundreds of keywords relevant to your niche. You'll be surprised to know how many people use these "out-of-the-box" keywords for getting information related to your niche!
Forget Your Gut; Learn The Facts
Many SEO campaigners go by their gut feelings to select the keywords. They pick keywords that are obvious looking and seem to emerge from common sense. However, you must remember that there are all sorts of people in this world, some with uncommon sense too! Therefore, get rid of your narrow mind and look beyond what you find normal.
One of the thumb rules of keyword research is going by the facts. They give accurate information about the keywords commonly used by people. Thus, you get a more specific lot to target. And this, in turn, will give you qualified web traffic.
Some people may inquire about the danger of using the wrong keywords. Well, there's no danger as such; only that your website may get flooded with junk traffic. Ah yes, your site might get a good ranking for keywords, but what's the use of ranks when you don't get relevant traffic that would help you in business?
Steps Of Keyword Research Process
Keyword discovery - it involves picking as many keywords related to your niche as possible.
Keyword analysis - it involves gathering data about the prevalent competition.
Keyword selection - it involves short listing the keywords based on objective measurement, keeping in mind the target audience and niche of site.
Keyword deployment - it involves the use of chosen keywords in the optimum manner on the website pages, tags, and HTML codes.
Now you realize the importance of picking the right keywords for your site. A successful search engine optimization is not just using keywords, but using the correct ones.
Yefi Gureni is a co-founder of PPC Bully, a keyword research tool for pay-per-click advertisers that spy on your competition and uncovers your competitors' winning combinations of keywords, ads, merchants and landing pages, so you can dominate the PPC playground.
Article Source: http://EzineArticles.com/?expert=Yefi_Gureni
What Is Keyword Research?
Simply stated, it's searching for the right keywords for your site. If you desire heavy web traffic, your website must contain keywords and phrases that are commonly used by people while searching for information that's related to your niche. For example, your website deals with makeup products. No where in your website are there keywords like "skin type", "sensitive skin", "oily/normal/dry skin", "acne", "skin care", and others. You're losing a large chunk of audience because most of the people choose makeup according to their skin type; many of them have acne; and they are interested in a product that cares for their skin as well.
So, in this website, merely using the name of makeup products like mascara, foundation, and likewise won't do. You need to think out of the box and use keywords related to skin care too. Traders tend to think within the boundaries of their trade. This is a mistake. Think beyond the expected. You'll find hundreds of keywords relevant to your niche. You'll be surprised to know how many people use these "out-of-the-box" keywords for getting information related to your niche!
Forget Your Gut; Learn The Facts
Many SEO campaigners go by their gut feelings to select the keywords. They pick keywords that are obvious looking and seem to emerge from common sense. However, you must remember that there are all sorts of people in this world, some with uncommon sense too! Therefore, get rid of your narrow mind and look beyond what you find normal.
One of the thumb rules of keyword research is going by the facts. They give accurate information about the keywords commonly used by people. Thus, you get a more specific lot to target. And this, in turn, will give you qualified web traffic.
Some people may inquire about the danger of using the wrong keywords. Well, there's no danger as such; only that your website may get flooded with junk traffic. Ah yes, your site might get a good ranking for keywords, but what's the use of ranks when you don't get relevant traffic that would help you in business?
Steps Of Keyword Research Process
Keyword discovery - it involves picking as many keywords related to your niche as possible.
Keyword analysis - it involves gathering data about the prevalent competition.
Keyword selection - it involves short listing the keywords based on objective measurement, keeping in mind the target audience and niche of site.
Keyword deployment - it involves the use of chosen keywords in the optimum manner on the website pages, tags, and HTML codes.
Now you realize the importance of picking the right keywords for your site. A successful search engine optimization is not just using keywords, but using the correct ones.
Yefi Gureni is a co-founder of PPC Bully, a keyword research tool for pay-per-click advertisers that spy on your competition and uncovers your competitors' winning combinations of keywords, ads, merchants and landing pages, so you can dominate the PPC playground.
Article Source: http://EzineArticles.com/?expert=Yefi_Gureni
Keyword Research is the most important aspect of Search Engine Optimization. This is the very initial step to conduct before optimizing a certain site. Conducting a comprehensive keyword research is a way of selecting the best possible keyword or key phrases that can lead your potential visitors to find your site.
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