Headlines are the first thing that readers read to know what the content of an article or ad copy is all about. It is the first step in the process of engaging readers with your offer. Its purpose is to attract and at the same time bring about curiosity in your readers' minds.
The objective of a headline is to communicate. You must capture readers with a hint of what the article or ad copy is specifically about. The sub head is then responsible for filling in what your article or ad copy offers or what readers can learn from it. Although the principle is basically the same, the format would actually differ depending on the where it is going to be used for.
As always, keyword is king in web marketing. Therefore, as much as possible keywords must be applied in all components of your marketing tool. For PC ads, the keyword may either be used in the headline or in the subhead and of course strategically within the content. And if the keyword is found in the subhead, the headline must be in support of the subhead. Probably something brief, yet substantial. It can be either delivered as a question or a statement, although a question type would probably stand out more in a page filled with phrases and announcements.
For landing pages, although lay out design would definitely count, still, the headline and subheads are the elements that would attract visitors. The brevity of a headline makes it attractively readable. However, it must also clearly convey what the page is mainly about. Try to avoid inserting unnecessary, redundant words into the headline. The subhead would contain the supporting statements. Direct and substantial is the key to a powerful landing page headline.
Similar to article titles, e-mail headlines must state the main subject or the primary keywords within the first three to five words. Readers tend to skim through their mails, and to attract their attention, you must provide them with the reason to stop, move back up and open your mail. But of course, you may provide a brief definition or a hint of what information can be learned from the contents of the mail- something that would add impact to your headline.
But to sum it all up, your headline must be brief yet must communicate a clear, relevant, and believable message to readers. It must also be tailored to the kind of business it is going to be used for.
Video4Leads Creates Local, National, and International Business Leads for you through internet video, article marketing, follow up marketing, increasing conversion on your website and more. The #1 mistake companies make is no Internet Follow up Program, We can take care of this for you. We can help you get the jump on your competition, so you Increase Traffic and Conversion to Your Website and Increase Sales and Referrals.
Article Source: http://EzineArticles.com/?expert=Paul_S_Fitzgerald
The objective of a headline is to communicate. You must capture readers with a hint of what the article or ad copy is specifically about. The sub head is then responsible for filling in what your article or ad copy offers or what readers can learn from it. Although the principle is basically the same, the format would actually differ depending on the where it is going to be used for.
As always, keyword is king in web marketing. Therefore, as much as possible keywords must be applied in all components of your marketing tool. For PC ads, the keyword may either be used in the headline or in the subhead and of course strategically within the content. And if the keyword is found in the subhead, the headline must be in support of the subhead. Probably something brief, yet substantial. It can be either delivered as a question or a statement, although a question type would probably stand out more in a page filled with phrases and announcements.
For landing pages, although lay out design would definitely count, still, the headline and subheads are the elements that would attract visitors. The brevity of a headline makes it attractively readable. However, it must also clearly convey what the page is mainly about. Try to avoid inserting unnecessary, redundant words into the headline. The subhead would contain the supporting statements. Direct and substantial is the key to a powerful landing page headline.
Similar to article titles, e-mail headlines must state the main subject or the primary keywords within the first three to five words. Readers tend to skim through their mails, and to attract their attention, you must provide them with the reason to stop, move back up and open your mail. But of course, you may provide a brief definition or a hint of what information can be learned from the contents of the mail- something that would add impact to your headline.
But to sum it all up, your headline must be brief yet must communicate a clear, relevant, and believable message to readers. It must also be tailored to the kind of business it is going to be used for.
Video4Leads Creates Local, National, and International Business Leads for you through internet video, article marketing, follow up marketing, increasing conversion on your website and more. The #1 mistake companies make is no Internet Follow up Program, We can take care of this for you. We can help you get the jump on your competition, so you Increase Traffic and Conversion to Your Website and Increase Sales and Referrals.
Article Source: http://EzineArticles.com/?expert=Paul_S_Fitzgerald
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