Four Different Types of Market Research You Can Do:
a. Surveys: This a widely used form of conducting market research for online products like internet because it is inexpensive (or free), and it can be sent out to your customers through email. If you opt to do a survey, make sure you keep the questions simple and don’t list more than 10. Otherwise, you run the risk of overwhelming them and taking up too much of their time. By keeping it short and sweet, your response rate is likely to be much better.
b. Online Research: By using a keyword research tool like wordtracker.com, you can find out how many people are looking for information on your topic. So if you were to type in “silk floral arrangements,” it will tell you exactly how many people are typing that keyword into the search engines.
If a lot of people are looking for information on your topic, then it may be worth creating an information product based on it.
c. Experiment: Test your information product by giving out freebies. You can do this in the form of a free small report or e-course to test the waters before you create a large information product on your topic.
Doing so will give you an idea of how many people are downloading your report or signing up for your free e-course. If it turns out to be wildly popular, then an in-depth information product will likely prove to be just as successful.
e. Tracking: Software programs can tell you where your customers are going on your website, what they are doing, what they buy, and how long they stay.
One way to use this method is to set up a category on your site with some information on your topic, and use your software program to find out how many people are going to that section and how long they are staying there. It will give you an idea of how much of your traffic is interested in that topic.
What If I Don’t Want to Write My Information Product?
Today’s information products rarely consist of just written material, instead you will find audio and video that complement the written portion of it.
So even if you don’t want to write it yourself, you can still be involved by doing an audio
interview with a fellow expert, or creating an instruction video.
If you want to avoid writing the product yourself, then there are a couple of different ways you can do this.
a. Surveys: This a widely used form of conducting market research for online products like internet because it is inexpensive (or free), and it can be sent out to your customers through email. If you opt to do a survey, make sure you keep the questions simple and don’t list more than 10. Otherwise, you run the risk of overwhelming them and taking up too much of their time. By keeping it short and sweet, your response rate is likely to be much better.
b. Online Research: By using a keyword research tool like wordtracker.com, you can find out how many people are looking for information on your topic. So if you were to type in “silk floral arrangements,” it will tell you exactly how many people are typing that keyword into the search engines.
If a lot of people are looking for information on your topic, then it may be worth creating an information product based on it.
c. Experiment: Test your information product by giving out freebies. You can do this in the form of a free small report or e-course to test the waters before you create a large information product on your topic.
Doing so will give you an idea of how many people are downloading your report or signing up for your free e-course. If it turns out to be wildly popular, then an in-depth information product will likely prove to be just as successful.
e. Tracking: Software programs can tell you where your customers are going on your website, what they are doing, what they buy, and how long they stay.
One way to use this method is to set up a category on your site with some information on your topic, and use your software program to find out how many people are going to that section and how long they are staying there. It will give you an idea of how much of your traffic is interested in that topic.
What If I Don’t Want to Write My Information Product?
Today’s information products rarely consist of just written material, instead you will find audio and video that complement the written portion of it.
So even if you don’t want to write it yourself, you can still be involved by doing an audio
interview with a fellow expert, or creating an instruction video.
If you want to avoid writing the product yourself, then there are a couple of different ways you can do this.
- Hire a ghostwriter: A ghostwriter will write whatever you need, but they will not take credit for the work. That means their name won’t be found anywhere on your product. If you would like to hire a ghostwriter, you can place an ad for your project and set your budget limit on job boards like getafreelance.com or elance.com. Writers will bid on your project (within your budget), and you will be able to select the writer you think will be most suited to the job. The best way to know if they are right for you is to view their writing portfolio, or samples to get an idea of what they are capable of. You certainly don’t want to pay a writer to create a shabby product that has your name on it.
- Private Label Rights Articles: There are many great companies that offer top-notch private label rights articles on various topics. If you can find articles that fit in with your information product topic, these will be perfect for filling it out. So rather than writing the entire thing yourself, you mix up these articles with your own writing.
You will need to read the company terms because they vary from place to place, but typically you can use the articles any way you like. Some will even allow you to put your name on them as the author, while others won’t. You can edit them to fit in with your product, or just use them as a starting point to write your own articles. These are also great for putting together in a free report that you can give away as freebie to your mailing list (a great way to experiment with your topic).
Time To Get Started:
When you’re ready to create your first information product, start with a plan.
Outline all the things you want to cover in your product, and jot down your thoughts for each section – then begin to flesh it out from there.
Once you’ve finished the first draft, leave it for a day or two and then go back and read
through it. You’ll be able to pick up any spelling and grammar errors, and you’ll be able
to see how it flows and what you may want to add or change.
In addition to your main content, some elements to be sure to include in your information product are:
An Introduction – Tell your readers about you and why you are uniquely suited to
create an information resource on the topic. Also include your goals for the product, what you hope they will gain from studying it.
Table of Contents – An outline of topics contained within the product.
Disclaimer – Information products often make claims about possible outcomes for the student. It is important that you include a well thought out disclaimer that states that while you believe your resources will be helpful you are not responsible for their outcome. Take a look at other info product disclaimers for ideas. If your product involves money or health issues – you may wish to even consult with a legal expert on the matter.
List of Resources – Everything you mention in your content should be condensed into an easy to review list of links.
Many successful information marketers start with a low priced special report or book, then move on to create more in depth products with higher prices.
Others use information products to promote other aspects of their business.
Whatever best suits your purpose, you CAN use information products to get rich simply by providing people with what they want – information!
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